Logo and Institutional Signature
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Institutional Signature Composition
The institutional signature of the Programa de Pós-Graduação em Química consists of independent elements, organized hierarchically, as described below:
Official logo of the Instituto de Química da USP, used in its entirety, without any changes to form, proportion, or color.
Program name, presented as a textual element, positioned below the Instituto logo.
Program website address (URL), presented as complementary information.
Under no circumstances should the Program name be incorporated into the Instituto logo or treated as a graphic element that is part of the brand.
Typography
All textual elements of the institutional signature use the Helvetica Neue font, respecting the relative proportions between elements.
The use of other typeface families is not permitted, nor the application of weights, styles, or variations not provided for in this manual.
Color
All elements of the institutional signature must be applied in the same institutional color of the Instituto de Química, according to the official chromatic specifications of IQ-USP.
The colors of USP’s institutional palette are intended exclusively for supporting graphic elements (backgrounds, bands, highlights, and other visual resources) and should not be used in the Program name text or URL.
The names Universidade de São Paulo, Instituto de Química, and Programa de Pós-Graduação em Química are institutional proper names and, as such, must not be translated or adapted to other languages when used as part of the institutional signature or in direct association with the logo.
References
This manual was prepared based on the following official institutional documents: